UX Strategist
SaaS, fintech, business software
dubai | cape town
Helping companies save time and resources.
I make complex systems simple, intuitiveย and easy-to-use.
8 years
Enterprise UX design experience
Masters degree
โข Behavioural sciences โข Management โข Research
20 years
Research experience
13 years
Managing teams
My approach to UX & product design is simple.
After we've gone through a UX design process, you'll have
And you'll avoid what you don't want
My UX design toolkit
Interactive wireframe prototypes
Refining content, structure & flows using relatable but visually-bland screen layouts.
UI (user interface) design
Crafting a high-impact look & feel to best bring out its powerful features.
User testing
Catching unexpected surprises and usability issues. Validating designs, before building anything!
User research & personas
Who exactly is the system for? What are usersโ motivations, frustrations, needs & expectations?
Information architecture
A good user experience is rooted in intuitive navigation that matches usersโ mental models.
User journeys
Simply put: making it easier! Improving onboarding, uptake & adoption by removing friction.
Usability and UX reviews
A quick way of improving an existing system, based on best practices.